João Salaviza has not only won the Golden Bear for "Rafa", his movies regularly make it into the selection of the Berlinale Shorts. Just recently he returned with "Russa" last February and attended the competition with "High City of Bones" in 2017.We met João in Berlin for this truly inspirational talk. Even if you haven't seen any of João's movies and are just a regular moviegoer, film fan, maybe recall yourself cineaste: It's important that we all care and empower what cinema can be; used to be; has deviated from a long time ago!