![João Salaviza at Berlinale 2017 © Daniel Pook / Short Talks 2017](https://3.bp.blogspot.com/-voCbDOp_zX0/WpiaLgA57PI/AAAAAAAACTI/jXFRAzrbuQMOTcXp4peZAgjXQIqTSQ9AQCLcBGAs/s200/Short%2BTalks%2B-%2BJoa%25CC%2583o%2BSalaviza%2B-%2BBlogpic.jpg)
We met João in Berlin for this truly inspirational talk. Even if you haven't seen any of João's movies and are just a regular moviegoer, film fan, maybe recall yourself cineaste: It's important that we all care and empower what cinema can be; used to be; has deviated from a long time ago!